Straight-talk on scaling, selling, and winning, from an adviser who has experience on both sides of the table.
Capabilities
Crossfin is the advisory practice of Michael Toups. The work sits where strategy, transactions, and commercial & government markets meet, and it is built on hands-on experience rather than theory.
Don't learn what your business is worth when it is too late to change it. Preparation is where value is made.
Helping small businesses become preferred government contractors and turn visibility into awards.
Board-level counsel for portfolio companies and leadership teams preparing for what comes next.
Why "Crossfin"
The name joins two images, the cross and the fin. Business, finance and deal-making are like shark infested waters. The cross is our anchor, and the fin marks the waters we have to work in. Crossfin's mission is to help people navigate these difficult waters while keeping their faith intact.
Michael Toups has spent three decades in these waters. Crossfin is where that experience meets conviction. Michael and his team bring integrity, steady judgment and a clear conscience to the table. Clients get sharp advice from an adviser who plays to win, keeps his word, and holds his own among the sharks.
Crossfin was built on a simple idea: you can swim with the sharks without becoming one.
Behold, I send you out as sheep in the midst of wolves; so be wise as serpents and innocent as doves.Matthew 10:16
Ventures
Two platforms put the Crossfin approach to work for business owners every day.
Advisory, book, and blog for owners who want to sell smarter, not just faster. A clear four-step engagement runs from a 20-minute discovery call through assessment, strategy and execution.
whatsitworthconsult.comEmpowering small businesses in government contracting. Services include govt. registrations, certifications, GSA MAS, coaching, solicitation research, capture mgmt., proposal prep & writing.
fedalliance.org
About
Executive, investment banker and entrepreneur with more than 30 years of experience leading, buying, selling, and scaling companies in the U.S. and abroad.
As a board-level advisor, Michael has helped leadership teams refine strategy, strengthen operations, and prepare for liquidity events. As a founder, he has personally exited four startup ventures, and brings practical insight into the process of building and selling a business.
The Book
A straight-talk guide to selling your business and exiting like a winner. Chapters covering valuation, due diligence, deal terms, deal killers, net proceeds and the question most owners forget to ask: what comes next.
The question isn't just what your business is worth today. It's what it could be worth with the right preparation, the right team, and the right exit strategy. You must begin with the end in mind.Michael ToupsGet the Book on Amazon
FAQ
Crossfin is the advisory practice of Michael Toups. It helps business owners with M&A and exit strategy, helps small businesses become preferred government contractors, and provides board and strategic advisory.
Michael Toups is an executive, investment banker and entrepreneur with more than 30 years of experience leading, buying, selling and scaling companies in the U.S. and abroad. He holds an MBA in Finance from Notre Dame and has personally exited four startup ventures.
Engagements follow a clear four-step process: a 20-minute discovery call, then assessment, strategy and execution. The goal is to help owners sell smarter, not just faster, with work such as buyer positioning and data room prep.
Yes. Through Federal Contracting Alliance, Crossfin helps small businesses win government work, including registrations, certifications such as WOSB, SDVOSB, HUBZone, 8(a) and GSA, coaching, solicitation research, capture management, and proposal prep and writing.
What’s It Worth? is Michael Toups’ practitioner’s guide to business valuation and exit strategy for owners who want to understand and increase what their company is worth before they sell.
Email mike@crossfin.net or call (727) 641-1357 for a short conversation. Crossfin is based in Tampa, Florida.
Contact
Whether you are preparing to sell, pursuing government work, or need advice from a seasoned voice, a short conversation is the best place to start.
Tampa, Florida